• Doing It Wrong: 11 Boring Things GM Posted on Facebook May 18, 2012
  GM's Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage.
• GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem May 17, 2012
  Rather than focus on selling cars on Facebook, the brand should have looked at how to connect with its best advocates to influence purchase behavior across the social graph.
• How Walmart Is Localizing Its Stores With Facebook May 17, 2012
  A social-local strategy lets retailers capitalize on consumer use of new media, at the store level.
• Why Facebook Isn't Screwed When It Comes to Auto Marketing May 16, 2012
  The real questions we should be asking ourselves, before we blame Facebook for GM's marketing effectiveness, are were they doing it right and were they measuring it right?
• Social Sharing Data Vampires: They Vant to Suck Your Data May 16, 2012
  With social sharing tools, publishers are bleeding themselves dry, giving up the very customer data that hold the promise of their continued relevance
• Will Facebook be an Internet Behemoth in 10 Years? May 15, 2012
  Facebook will need to fight a constant battle if it wants to maintain its dominant position amid ever-shifting consumer preferences and changing technologies.
• Six Things You Need to Know About Real-Time Bidding May 9, 2012
  Real-time bidding campaigns perform well when executed correctly. But many assumptions about RTB 1.0 are incorrect. An integrated approach is essential.
• Hey Publishers, Time to Increase Your Video Ad Load May 8, 2012
  Traditional TV found a model that works, but online publishers refuse to fully replicate the TV ad load model in their long-form content.
• Advertising Fits Best in Natural Pauses -- on TV and Online May 7, 2012
  The new media have natural breaks in the online experience that marketers can take advantage of to engage with their audience in a place where it makes sense.
• What Facebook's Critics Don't Understand: It's a Platform, Not a Publisher May 4, 2012
  As a platform, Facebook seeks to offer something that publishers don't -- a utility to make marketing programs more efficient, more successful, and more relevant.
• Consumers Union Blasts Facebook in Full-Page Ad May 3, 2012
  Consumers Union took out a full-page ad in Politico today bashing Facebook's privacy policies--or lack thereof.
• GOP Launches 'Social Victory Center' on Facebook May 2, 2012
  The RNC has launched a social-media app on Facebook called the Social Victory Center.
• China: Can You Afford to Ignore the 'Other Internet?' April 30, 2012
  Marketing is everywhere you turn in urban areas, surprising, given press depictions of a government-driven and -controlled culture.
• How Consumers Will One Day Pay to Avoid Tasteless Ads for Liposuction April 27, 2012
  If consumers truly understood opting out of data would lead to a flood of irrelevant or inappropriate ads, I think the pendulum would swing fully in favor of sharing (anonymous) data.
• Time to Stop Talking About 'Scale' And Start Targeting April 26, 2012
  Too much of the audience targeting being done online is far less effective than what we did manually 20 years ago.
• Why Digital Ad Forecasts Are Irrelevant: The Future Is Not Display Ads April 25, 2012
  Sometimes you think something is so simple to think about that it can't possibly be right.
• How You Can Take Advantage of Facebook's Ad Cycle April 24, 2012
  Advertisers often lay low in the early part of the year, but they should be doing the opposite when it comes to Facebook.
• Social Media Is About Cultivating Community, Not Corralling Cattle April 23, 2012
  In the Relationship Era, sales tactics may drive consumers away.
• Social Media Advertising Is Set to Explode. Who Will Control It? April 23, 2012
  At stake is who will control, and earn the lucrative fees, from the cash companies are pouring into Facebook and Twitter ads.
• Are Online Video Ads Wasting Your Time? April 20, 2012
  In an industry that doesn't lack for innovation, we've yet to come up with an alternative to the 15- or 30-second pre-roll that many consumers see as nothing more than an obtrusive time delay.
• Fight For The Living Room: Score One For The Game Console April 16, 2012
  Xbox owners are spending more time with media than with games -- 84 hours a month, according to Microsoft's Yusuf Mehdi.
• Crowdsourcing on Facebook Gets You Consumers' Ideas and Their Purchases April 13, 2012
  With crowdsourcing's proven ability to build relationships with consumers and improve marketing, doing it on Facebook is a recipe to social media success.
• The Next Shift at Google Could Have Big Impact On Advertisers April 11, 2012
  Google plans to start allowing search advertisers to buy "plural, misspelling, close rewrite, abbreviation and acronym variants" of their keywords. But at what cost for brands?
• Quit Wasting Your Time and Money Trying to Produce Viral Videos April 10, 2012
  Chances are you won't win the Mega Millions lottery or catch a 42-pound rainbow trout. So why plan on striking viral gold when there are better online investments to be made?
• Who Are Your Facebook Fans? Your Best Customers. April 10, 2012
  Your Facebook fans are more likely to buy from you, consider you, and of course, recommend you.
• Do You Really Know Where Your Data Comes From? April 6, 2012
  The vast majority of data available is not gathered from primary sources, like brand or retail sites.
• How to Beat Walmart On Facebook April 5, 2012
  Walmart is crushing it in social and on Facebook. But that doesn't mean you can't compete.
• Companies Will Adapt to the Intelligent Web, or Die April 4, 2012
  Many more advertisers are using the internet for real-time intelligence to provide personalization. Businesses that don't adapt will likely die.
• It's April. Time To Get Your Strategy In Order For Black Friday and Cyber Monday April 3, 2012
  I know what you are thinking, the 2012 holiday season is more than eight months away. That's a lifetime for many of us, but not for brands.
• So What if Only 1% of Facebook Fans 'Engage'? March 30, 2012
  In social, "engagement" is another word for "click," which is a bad way to measure brand advertising on the web.

• Global Village Concerns Named a Finalist for The 2012 Red Herring Top 100 Americas Award May 18, 2012
  SAN DIEGO, May 18, 2012 /PRNewswire-iReach/ -- Global Village Concerns (GVC), an online social commerce company that enables cause-based organizations to promote their brands, enlist supporters and generate incremental revenue for their causes, announced today it has been selected as a...
• Smile Train Achieves Milestone of 750,000 Free Cleft Surgeries May 17, 2012
• CITGO and Lakeside Oil Recognize Kids Corps, Inc. for Fueling Good May 16, 2012
• Major Push To Clean Up Shale Gas Fracking As 55 Top Investors With $1 Trillion in Assets Weigh in May 16, 2012
  In Wake of Instances of Problem Drilling, Regulatory Rumblings and Shareholder Unrest, Investors Seek Greater Certainty through 12 "Best Practices" Guidelines; Growing Coalition Includes Sustainable and Religious Investors in U.S., Europe and Australia. BOSTON, May 16, 2012...
• DTE Energy Foundation Grant Helps Bring "After 26 Project" Closer to Reality May 16, 2012
• U-Haul Partners with Tree Canada's Grow Clean Air Program May 16, 2012
• Dole Embarks On Cross-Country Tour To "Shake Up Your Summer" With Healthy Snacks In Support Of Local Boys & Girls Club Chapters May 16, 2012
• Pushups For Charity 2012 - This Saturday, May 19 - to Benefit Military Charity The Boot Campaign May 15, 2012
• Jerry Cosgrove Urges Greater Assistance to Young, First-Time Farmers May 15, 2012
  NEW YORK, May 15, 2012 /PRNewswire/ -- Young farmers are facing many obstacles in establishing and growing their operations. From a lack of land to a lack of capital, they must overcome a variety of hurdles before enjoying the fruits of their labor. Jerry Cosgrove, an agricultural expert,...
• Profit Boost for Precious Metal Gold/Silver Investors: Smith McKenna, LLC Announces New Business Model May 14, 2012
  HOLLYWOOD, Fla., May 14, 2012 /PRNewswire-iReach/ -- The key changes to the business model now include: 'zero' commissions, no commission brokers, reduction by 50% in BID/ASK and savings passed on, and storage fee structure reduced to an amazing 0.1%, from a previous 0.5%. (Logo:...
• Chrysler Group LLC to Hold Mobility Awareness Program May 11, 2012
  AUBURN HILLS, Mich., May 11, 2012 /PRNewswire/ -- Chrysler Group LLC's Automobility Program will host an employee awareness event at company headquarters the week of May 14. This event is intended to increase employees' understanding of wheelchair accessible vehicles and adaptive...
• NineSigma's Grand Challenges Move the Needle on Solving the World's Most Complex Issues May 10, 2012
  CLEVELAND, May 10, 2012 /PRNewswire/ -- What makes a Grand Challenge grand? Consider the complexities of curing breast cancer, purging greenhouse gases from the atmosphere, launching civilian spacecraft, or eradicating the devastating AIDS pandemic. These are the kinds of problems that...
• Encore Capital Group, Inc. Announces Upcoming Investor Day on June 6 May 10, 2012
• Impact of the Smart Grid on the Connected Home May 9, 2012
  MOUNTAIN VIEW, Calif., May 9, 2012 /PRNewswire/ -- The connected residential market is a fast evolving segment influenced by a number of emerging industry trends. Recent developments in the implementation of end-to-end smart grid at the utility level, as well as changes...
• Armed Forces Day Gala to Raise Funds for Freedom Center May 8, 2012
• Kroger Invites Customers to Join in Honoring Our Heroes May 7, 2012
• TD Bank Celebrates 10 Years of its Summer Reading Program, Encourages Kids to Keep Their Reading Skills Sharp During the Summer May 7, 2012
• Silver Outperforms All Others in Q1, Changing Demographics & Increased Demand Could 'Set Silver Prices Soaring!' May 7, 2012
  HOLLYWOOD, Fla., May 7, 2012 /PRNewswire-iReach/ -- At Smith McKenna LLC, Stephen M Smith, who is a precious metals broker; fears that people will continue to dwell on analysts' predictions of bearish markets for silver, which will limit those able to experience the wealth creation...
• AEO Launches "One in Three" Campaign May 3, 2012
  WASHINGTON, May 3, 2012 /PRNewswire-iReach/ -- The Association for Enterprise Opportunity (AEO) announced today that it will launch a national campaign and alliance to bring capital and much-needed business development support services to one million microbusiness owners in the United...
• All Charges Dismissed Against Buford George Peterson, says Attorney Peter Parker May 3, 2012

News about iPaper?

iPaper gives our readers a place to submit, save and share their news articles from around the globe. We post articles including the Top Stories from the U.S, Local and World News including yours. Join our community of authors and make use of all of the great features including…