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The tactics are coming in full force around the topic of Marketing today for tomorrow’s holiday shoppers. As much of the retail industry is having meetings three times a week (this started in July)solid plans are still in preparation. What this means for software companies and advertisers is a greater chance to introduce new services to the industry before plans are concrete.

Last year what did you do for your brand that was outside of the box? Most of the big box brands followed the same tactics that they’ve done year after year achieving some of the same or some less than spectacular results. In most polls that Zoom Email Marketing ( conducted by The Directory52 Network, it showed that nearly 68% of small to mid-level retailers spent meeting in a creative space and developed out-of-the-box concepts that had a greater return than the previous years.

Of course we have Direct Mail and Postal Circulars which gain about a 15% increase in market share but the two big tickers were Email and Social Media. When I say social media, I am speaking of the big four (Facebook, Twitter, Email and Mobile). These locations filled with helpful apps were the source of over 30% of all revenues seen. So now I ask, what will your plan for Q4 include?

Some companies like Bronto ( have already started their influx of emails to marketers on Linkedin and beyond offering tips, tricks and secrets to navigate successfully this holiday season. Now I am sure most of you may be thinking “Its Christmas Already?” and of course it is not, but the time to prepare is always 90 days and beyond. If you have not already started your planning, you should mark on your calendars for August 25th as the spit fire deadline to create your genius plan.



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    NEW YORK (AP) — Always fast on the field, Chris Johnson found a new job pretty quickly, too.
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    PHOENIX (AP) — Former NFL All-Pro safety Darren Sharper's DNA was found in an examination of one of two women who accuse him of drugging and sexually assaulting them at a Tempe apartment, a detective said Wednesday.
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    WASHINGTON (AP) — Jill Biden is promoting a new website designed to make it easier for service members, veterans, their spouses and dependents to calculate their Post-9/11 GI Bill benefits at thousands of schools and job training programs.
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    The humiliation Wednesday of the Ukrainian army in its much-vaunted "anti-terrorist" push into separatist eastern territory makes an embarrassing string of failures even worse. They pointed out that the region, the Donbass, is hostile to Kiev's new, pro-EU leaders, and home to magnates and police reluctant to face down the separatists. A milit […]
  • Arkansas voter ID law challenged in court by ACLU
    LITTLE ROCK, Ark. (AP) — A civil liberties group filed suit Wednesday to block a new Arkansas law requiring voters to show photo identification at the polls before it is enforced for the first time statewide in the primary election next month.
  • Man City run aground, Palace rock Everton
    Liverpool's position atop the Premier League table was strengthened on Wednesday when title rivals Manchester City were held to a 2-2 draw at home to bottom club Sunderland. Beaten 3-2 at Liverpool on Sunday, City were bidding to close to within four points of Brendan Rodgers's side in the first of their two games in hand. Fernandinho's 2nd-mi […]
  • IBM posts lower 1Q earnings amid hardware slump
    NEW YORK (AP) — IBM's first-quarter earnings fell and revenue came in below Wall Street's expectations amid an ongoing decline in its hardware business, one that was exasperated by weaker demand in China and emerging markets.
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