traditional news

The tactics are coming in full force around the topic of Marketing today for tomorrow’s holiday shoppers. As much of the retail industry is having meetings three times a week (this started in July)solid plans are still in preparation. What this means for software companies and advertisers is a greater chance to introduce new services to the industry before plans are concrete.

Last year what did you do for your brand that was outside of the box? Most of the big box brands followed the same tactics that they’ve done year after year achieving some of the same or some less than spectacular results. In most polls that Zoom Email Marketing ( conducted by The Directory52 Network, it showed that nearly 68% of small to mid-level retailers spent meeting in a creative space and developed out-of-the-box concepts that had a greater return than the previous years.

Of course we have Direct Mail and Postal Circulars which gain about a 15% increase in market share but the two big tickers were Email and Social Media. When I say social media, I am speaking of the big four (Facebook, Twitter, Email and Mobile). These locations filled with helpful apps were the source of over 30% of all revenues seen. So now I ask, what will your plan for Q4 include?

Some companies like Bronto ( have already started their influx of emails to marketers on Linkedin and beyond offering tips, tricks and secrets to navigate successfully this holiday season. Now I am sure most of you may be thinking “Its Christmas Already?” and of course it is not, but the time to prepare is always 90 days and beyond. If you have not already started your planning, you should mark on your calendars for August 25th as the spit fire deadline to create your genius plan.



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  • Ukraine's leaders say have U.S. backing to take on 'aggressors'
    By Pavel Polityuk and Alastair Macdonald KIEV (Reuters) - Ukraine's government said on Wednesday the United States had promised to stand by it in the face of aggression, and announced that it would press ahead with a security operation to crack down on pro-Russian armed groups. After a lull for the Easter religious holiday, officials in Kiev decided to […]
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    Additional sanctions against Russia would inflame tensions between Moscow and Kiev, Austria's chancellor said on Wednesday, urging de-escalation of the conflict instead. "I would fundamentally support what the German foreign minister (Frank-Walter) Steinmeier made clear again today: that conflict between Russia and Ukraine should not be inflamed by […]
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    Your daily look at late-breaking news, upcoming events and the stories that will be talked about today:
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    PERTH, Australia (AP) — Authorities say unidentified material that washed ashore in southwestern Australia is being examined for any link to the lost Malaysian plane.
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    Zurich (AFP) - FIFA on Wednesday suspended a ban on Barcelona transferring players while the club makes an appeal against the sanction.
  • Ukraine, Russia, EU may meet to talk gas: Ukraine minister
    Russia, the European Commission and Slovakia may hold talks with Ukraine on Thursday on a possible solution to the country's gas crisis, Ukraine's Energy Minister Yuri Prodan said. Prodan told reporters on Wednesday that Moscow and the European Union had suggested the ministerial meeting, which would be held in the Slovak capital of Bratislava. Rus […]
  • Japan Amari: Briefed PM Abe on trade talks before Obama arrival
    TOKYO (Reuters) - Japanese Economy Minister Akira Amari said on Wednesday that he briefed Prime Minister Shinzo Abe on trade talks with the United States shortly before President Barack Obama was to arrive for a state visit. Amari, speaking to reporters after negotiating with U.S. Trade Representative Michael Froman, declined to comment on the substance of t […]
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      KIEV (Reuters) - Ukraine's government has formally ended an Easter truce and is relaunching the "active phase" of an "anti-terrorist operation" to eliminate armed pro-Russian separatist groups in the east, First Deputy Prime Minister Vitaly Yarema said on Wednesday. […]
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      TOKYO (Reuters) - U.S. President Barack Obama said that islands at the center of a territorial dispute between Japan and China fall within the scope of the U.S.-Japan security treaty, the Yomiuri Shimbun daily said on Wednesday. […]
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      ZURICH/LONDON (Reuters) - Novartis and GlaxoSmithKline agreed to trade more than $20 billion worth of assets on Tuesday to bolster their best businesses and exit weaker ones as the drug industry contends with healthcare spending cuts and generic competition. […]
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      HOUSTON (Reuters) - The high-stakes penalty phase of BP's trial over its role in the 2010 U.S. Gulf of Mexico oil spill will start next January, court officials said on Tuesday, and billions of dollars could be on the line. […]
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      WASHINGTON (Reuters) - The U.S. Supreme Court on Tuesday further undermined the use of racial preferences in higher education by upholding a voter-approved Michigan law that banned the practice in decisions on which students to admit to state universities. […]
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      WASHINGTON (Reuters) - The United States said on Tuesday it was watching the Korean peninsula closely after reports that North Korea may be planning another nuclear test and it urged Pyongyang not to take any step that would threaten regional peace. […]
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      UNITED NATIONS (Reuters) - Iran complained to a United Nations committee on Tuesday about Washington's refusal to grant a visa to Tehran's proposed new U.N. envoy due to his suspected links to hostage-takers, even as the United States stood firm on its decision. […]
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